Social Selling In Sales

Social Selling in sales is a set of techniques sales people
develop to achieve remarkable results using Social Media. By using
Social Media to find influencers and prospects we speed up customer
acquisition, reduce the cost per lead and accelerate sales efficiency.


Using Social Media for profiling, prospecting, networking and
engaging we increase Social Selling opportunities and capture more
business. Social Media lead generation helps sales people target new
prospects, increase social influence and reduce the sales cycle.


Social Media for sales efficiency


Social Media is a vital customer acquisition platform for any forward
thinking business. For vast numbers of global consumers social media is
the driver of digital experience. It’s now virtually impossible to
ignore the impact of Social Media for sales.


Many organizations and indeed sales people themselves don’t know
where to start when it comes to Social Selling. The main reasons is that
the move to Social Selling is viewed as a wholesale change that
requires ditching long established and often profitable traditional
techniques. That is simply not correct.


Social Selling should augment traditional techniques; it’s a
reiteration of the sales process for the digital era. Organizations who
embrace it, as part of their overall sales & marketing mix, continue
to benefit.





Social Selling facts and figures


72% of B2B buyers use social media to research a purchase. (Demand Gen, 2014)


71% of consumers are more likely to make a purchase based on social media referrals.


61% listed the vendor’s reputation as an industry thought leader as being influential


57% browse existing discussions to learn more about a topic before purchasing.


(Source Invesp, 2014)


Behavioral Change


The key to successfully implementing a Social Selling programe is to
understand the business need and ensure buy-in at senior management
level. By sponsoring Social Selling activities at executive level there
will be a clear focus on adoption.


By encouraging the involvement of key stakeholders we give guidance
and encouragement to our sales teams. It’s important to acknowledge all
tactical and strategic implications and to align sales & marketing
functions. With an understanding of the drivers of user engagement and a
commitment to providing the necessary tools & resources, we can
quickly embed a culture of Social Selling.


It’s natural that sales people who have little Social Media
experience will lack confidence in Social Selling. That’s why it’s
essential to have a structured approach to the establishment and
development of a Social Media presence. Building a strong foundation
from the beginning is vital.



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Social Selling within sales | Instant Lead Generation For Social Selling