Using Social Media for Customer Acquisition

 Social Media lead generation is a powerful customer acquisition tool
when used effectively. Using Social Media to generate sales leads can
reduce marketing spend & cost per lead, increase ROI and maximize
selling time.


Targeting potential buyers and prospects across Social Media platforms is fast becoming a core lead generation activity but companies frequently waste resources on the wrong social prospects. Companies use Social Media lead generation without giving much thought or planning on how best to optimize it.

Social Media seems like the logical choice for lead generation but is
often ineffective in filling the sales pipeline. We will discuss the
problems that are inherent in Social Prospecting and how businesses can
overcome them.


Gets the sales team selling?


Sales lead generation is a process not a one-off project. It’s a core
activity which is vital to business success. By identifying and
creating connections with potential buyers we increase the productivity
of our sales teams.


No matter how good sales people are they need the tools to succeed.
Any sales plan is dependent on having a consistent supply of quality
leads. Lead generation provides a basis for sales activity and makes
sales targets achievable.


Sales people love to sell but all too often they waste valuable time
engaging in non-essential activities. That’s why it is essential to
develop a means of consistently filling the sales pipeline. Effective
selling is all about engaging in profitable activity.





Lead Generation Problems

• You don’t know where to start
• Creating a prospect list
• Building relationships
• Visualizing the customer
• Targeting the right prospects
• Filing the sales pipeline
• Managing the pipeline
• Defining the audience and its challenges
• Helping prospects achieve next step
• Meeting sales quotes

Is Social Media the Answer?


The nature of social media presents both opportunities and threats
for business. As a data base of connected individuals social media
platforms allow access to vast amounts of data on potential prospects.
There’s untold consumer demographic data as well as detailed information
on consumers habits and preferences, likes and dislikes.



 Read the full article on Connectors Marketplace blog

Using Social Media for Customer Acquisition | Instant Lead Generation For Social Selling