Sales team selling with social media

In the sales process social media selling has become a vital tool for identifying and nurturing
social prospects. Despite that, many sales people and organizations lack efficiency in using social media lead generation to generate social selling opportunities.


At times, sales and marketing can be confused about the role of social media selling tools. When we do, we make it easier to learn the  required social selling skills & tactics. We create more social
media intelligence around the sales pipeline and can plan our social lead generation activities better.


Social media is a far more effective channel for lead generation and nurturing than email marketing and pay per click advertising. Lead conversion rates with social media marketing are 13% higher on average than with other forms of digital marketing activities.



Social Media Influence


The objective of any sales team is to maximize sales lead generation and do it in the most efficient way. For a sales team to function well there must be a constant stream of qualified leads entering the sales pipeline.


One of the biggest challenges is the time it takes to generate leads.Social selling techniques save time, money and resources and improve consumer targeting and conversion rates.The influence of social media on buyer behavior is so vast that it’s fast becoming the main channel for consumers to research products and services. In terms of both on-line and retail purchases the influence of
social media is evident.

social selling and sales models

Effective Social Selling


Social selling works by:

• Creating awareness by reaching large volumes of consumers
• Targeting consumers more effectively
• Using focused engagement to establish credibility & trust
• Tailoring content to influence the consumer
• Tracking consumer progress through the buying cycle
• Watching for the signals of consumers being ready to buy

Being active on social media isn’t enough. It’s about being smart and understanding the cues that consumers are providing. Social selling is about creating meaningful & sustainable engagement with consumers.


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