Using Social Media for Customer Acquisition

 Social Media lead generation is a powerful customer acquisition tool
when used effectively. Using Social Media to generate sales leads can
reduce marketing spend & cost per lead, increase ROI and maximize
selling time.


Targeting potential buyers and prospects across Social Media platforms is fast becoming a core lead generation activity but companies frequently waste resources on the wrong social prospects. Companies use Social Media lead generation without giving much thought or planning on how best to optimize it.

Social Media seems like the logical choice for lead generation but is
often ineffective in filling the sales pipeline. We will discuss the
problems that are inherent in Social Prospecting and how businesses can
overcome them.


Gets the sales team selling?


Sales lead generation is a process not a one-off project. It’s a core
activity which is vital to business success. By identifying and
creating connections with potential buyers we increase the productivity
of our sales teams.


No matter how good sales people are they need the tools to succeed.
Any sales plan is dependent on having a consistent supply of quality
leads. Lead generation provides a basis for sales activity and makes
sales targets achievable.


Sales people love to sell but all too often they waste valuable time
engaging in non-essential activities. That’s why it is essential to
develop a means of consistently filling the sales pipeline. Effective
selling is all about engaging in profitable activity.





Lead Generation Problems

• You don’t know where to start
• Creating a prospect list
• Building relationships
• Visualizing the customer
• Targeting the right prospects
• Filing the sales pipeline
• Managing the pipeline
• Defining the audience and its challenges
• Helping prospects achieve next step
• Meeting sales quotes

Is Social Media the Answer?


The nature of social media presents both opportunities and threats
for business. As a data base of connected individuals social media
platforms allow access to vast amounts of data on potential prospects.
There’s untold consumer demographic data as well as detailed information
on consumers habits and preferences, likes and dislikes.



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Using Social Media for Customer Acquisition | Instant Lead Generation For Social Selling

Sales team selling with social media

In the sales process social media selling has become a vital tool for identifying and nurturing
social prospects. Despite that, many sales people and organizations lack efficiency in using social media lead generation to generate social selling opportunities.


At times, sales and marketing can be confused about the role of social media selling tools. When we do, we make it easier to learn the  required social selling skills & tactics. We create more social
media intelligence around the sales pipeline and can plan our social lead generation activities better.


Social media is a far more effective channel for lead generation and nurturing than email marketing and pay per click advertising. Lead conversion rates with social media marketing are 13% higher on average than with other forms of digital marketing activities.



Social Media Influence


The objective of any sales team is to maximize sales lead generation and do it in the most efficient way. For a sales team to function well there must be a constant stream of qualified leads entering the sales pipeline.


One of the biggest challenges is the time it takes to generate leads.Social selling techniques save time, money and resources and improve consumer targeting and conversion rates.The influence of social media on buyer behavior is so vast that it’s fast becoming the main channel for consumers to research products and services. In terms of both on-line and retail purchases the influence of
social media is evident.

social selling and sales models

Effective Social Selling


Social selling works by:

• Creating awareness by reaching large volumes of consumers
• Targeting consumers more effectively
• Using focused engagement to establish credibility & trust
• Tailoring content to influence the consumer
• Tracking consumer progress through the buying cycle
• Watching for the signals of consumers being ready to buy

Being active on social media isn’t enough. It’s about being smart and understanding the cues that consumers are providing. Social selling is about creating meaningful & sustainable engagement with consumers.


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Get the sales team selling with social media

How to improve lead nurturing with social selling

Social media selling is when sales and marketing teams engage directly
with selected prospects or leads across social networks. Companies are
increasingly using social media lead generation techniques to quickly
and easily develop profitable relationships with buyers.


For social selling to work effectively, sales & marketing people
must change their behavior. To hit those all important sales targets,
sales lead generation activities need to evolve.


Social lead generation is about building effective ties to create a
healthy pipeline of social prospects and then nurture them into sales
& opportunities. It’s about nurturing more social leads and giving
your sales team the tools to be more effective.

Sales lead nurturing image

Social Lead nurturing


Lead nurturing involves listening to prospects needs. It works by
focusing marketing communications on providing information consumers
need throughout the buying cycle. By educating potential buyers before
they are ready to purchase, we effectively position our solutions. We
answer questions and offer insights, we deliver valuable content to
build brand preference for when they are ready to make decisions. The
main objectives of social media lead nurturing campaigns is to;

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How to improve lead nurturing with social selling | Instant Lead Generation For Social Selling