Lead generation is crucial for creating relationships with
potential buyers and is often considered the most difficult stage of the
sales process.
It’s important to establish a basis of knowledge so that both you and
your lead are on the same page. We should then have something to offer a
potential buyer based on their needs. By Lauren Bongiani.
In an age where Social Media has become a main strategy to reach out
to a prospect, it is important to remember how to effectively engage and
ultimately generate a new lead on Social Media platforms.
Developing an effective Social Media strategy can be challenging.
However, there are some key implications and strategies to help you get
started and ultimately benefit your business.
Benefits of Social Media lead generation
First off, you will be able to figure out who your target audience is
and create a profile based on your ideal prospect. This will save a lot
of time for your company in the long run because you won’t waste time
reaching out to people who are interested in your product.
Furthermore, studies show that 26% of companies using Social Media
saw a decrease in the amount of time spent on marketing their products
and services (business2community.com)
Second, your business’s exposure will greatly increase. Being active
on multiple Social Media sites will allow other people and companies to
become knowledgeable on what your company does, and the more people who
are familiar with your company, the more leads you will acquire.
Third, costs will be reduced and sales will increase. It has been
reported that Social Media marketing has helped 45% of businesses
decrease their costs.
By using of Social Media for lead generation, revenue has increased for 24% of businesses (business2community.com).
5 Lead Generation Strategies
With a few key strategies put into place, you can successfully generate leads through Social Media.
1. Become active on numerous Social Media sites, including Facebook,
LinkedIn, Twitter, and some lesser-utilized sites such as Pinterest and
Instagram.
2. Implement a specific strategy for your social media plan,
including how often you are going to post and what you are going to
post. It is important to keep up with your social media sites to
maintain a consistent base of followers.
3. Interact with others over Social Media, including potential leads.
Respond to tweets, share or like Facebook posts and blogs, etc.
4. Share content on multiple platforms. If you have a blog for your
company, share it on Facebook and LinkedIn. Also, include share buttons
on your Social Media posts, as this will allow followers to easily post
your material on their Twitter or Facebook pages.
5. Monitor your results and make any adjustments as needed.
Get Results
With these Social Media lead generation tips and techniques, you
should be well on your way to creating a successful Social Media
marketing strategy.
You will begin to see the benefits that Social Media can have on your overall marketing strategy.
The author: Guest blogger – Lauren Bongiani – Communications and Business Administration Student at Seattle Pacific University.
potential buyers and is often considered the most difficult stage of the
sales process.
It’s important to establish a basis of knowledge so that both you and
your lead are on the same page. We should then have something to offer a
potential buyer based on their needs. By Lauren Bongiani.
In an age where Social Media has become a main strategy to reach out
to a prospect, it is important to remember how to effectively engage and
ultimately generate a new lead on Social Media platforms.
Developing an effective Social Media strategy can be challenging.
However, there are some key implications and strategies to help you get
started and ultimately benefit your business.
Benefits of Social Media lead generation
First off, you will be able to figure out who your target audience is
and create a profile based on your ideal prospect. This will save a lot
of time for your company in the long run because you won’t waste time
reaching out to people who are interested in your product.
Furthermore, studies show that 26% of companies using Social Media
saw a decrease in the amount of time spent on marketing their products
and services (business2community.com)
Second, your business’s exposure will greatly increase. Being active
on multiple Social Media sites will allow other people and companies to
become knowledgeable on what your company does, and the more people who
are familiar with your company, the more leads you will acquire.
Third, costs will be reduced and sales will increase. It has been
reported that Social Media marketing has helped 45% of businesses
decrease their costs.
By using of Social Media for lead generation, revenue has increased for 24% of businesses (business2community.com).
5 Lead Generation Strategies
With a few key strategies put into place, you can successfully generate leads through Social Media.
1. Become active on numerous Social Media sites, including Facebook,
LinkedIn, Twitter, and some lesser-utilized sites such as Pinterest and
Instagram.
2. Implement a specific strategy for your social media plan,
including how often you are going to post and what you are going to
post. It is important to keep up with your social media sites to
maintain a consistent base of followers.
3. Interact with others over Social Media, including potential leads.
Respond to tweets, share or like Facebook posts and blogs, etc.
4. Share content on multiple platforms. If you have a blog for your
company, share it on Facebook and LinkedIn. Also, include share buttons
on your Social Media posts, as this will allow followers to easily post
your material on their Twitter or Facebook pages.
5. Monitor your results and make any adjustments as needed.
Get Results
With these Social Media lead generation tips and techniques, you
should be well on your way to creating a successful Social Media
marketing strategy.
You will begin to see the benefits that Social Media can have on your overall marketing strategy.
The author: Guest blogger – Lauren Bongiani – Communications and Business Administration Student at Seattle Pacific University.
Using Social Media for Lead Generation | Instant Lead Generation For Social Selling
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