Note. This articles on social selling using big data has been republished from The Bitter Business.
Business loves the concept of social selling, tapping into the social
networks combined with big data to lower the cost per lead and to speed
up the sales and marketing process like never before is appealing. The
good news for sales and marketing leaders who want to use social selling
as a sales tactic is that “Big Data” is now a commodity. The sheer
volume of data available to marketers today is staggering including
social media insights, CRM data, sales records and web traffic alongside
a multitude of other online sources. The adoption of social media by
consumers and business buyers alike to buy and build our lives means the
quantity of data is growing on a massive scale. To put it into
perspective, social media currently accounts for over fifty two Trillion
words shared every single day.
Read full article here.
Social Selling using Data – The Bitter Business
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