How to Improve Lead Nurturing with Social Media

Sales and selling is changing rapidly; to improve the vital “lead
nurturing” sales activity we have to learn the impact social media is
having on business today. Lead nurturing is an often undervalued or even
misunderstood sales activity in terms of time and effort. Social media
has now become the go to channel in lead generation so it is critical
that every sales person understands how to improve lead nurturing on the
social networks.


So what is lead nurturing? Lead Nurturing is a process of developing
relationships by utilizing various social media channels. This can be
done by supporting prospects with valuable, relevant and engaging
information so that the prospect will become more aware of you based on
your knowledge off the industry. The first goal of social selling for
any sales and marketing person in improving the lead nurturing process,
is to support and educate prospects with the goal that in future they
will convert to paying customers.


The second goal in improving the lead nurturing process is moving a
prospect from just been aware off your product and services to one where
they actually considering you as a viable vendor.

Tips To Improve Your Lead Nurturing Process :

• Map Out The Prospects In The Decision Making Process :

It is important to realize that numerous larger organization have
various partners involved in the general decision-making procedure, so
it’s really important to know which people we have to target from top to
bottom management and accordingly plan the right technique and content
to reach those people. When you map out how to reach prospects or
decision makers in the business, you’ll have improved your chances to
nurturing that lead.


The solution for a beneficial lead nurturing system is to make the
on-going communications (blogs, white papers, articles, case studies)
with your prospects as relevant to them as possible. This is your chance
to segment your prospect database and think about your social media
content which matters most to them, targeting their specific hot topics
by industry, geography and roles. Keep in mind, the more your messaging
is relevant to their buying criteria the more they should react
positively leading them to convert to a customer overtime.

• Be Consistent With Sharing Your Content :

It is vital to be constant on social media sites and continually
sharing your content with your prospects. Today emails blast are seen as
interruption marketing and will only lead to reduce message
reinforcement, this could lead to a poor view of your organization. As
you create your various content pieces such as white papers, case
studies, videos and webinars, make sure that the content is useful plus
select the correct channel (LinkedIn , Twitter , Blogs) to share that
correspondence.

• Focus On Quality Content Marketing :

The solution to achieve incredible success in lead nurturing lies in
creating quality content. It can be instructive, informative,
educational, humorous, entertaining, inspiring. Incredible content not
only achieves good response rates but also can lead on into more deeper
discussions with prospects. Quality content marketing is about thinking
from customer point of view. A strong rule in how to create quality
content is to out-educate your competitor. While other people are out
“Interruption Selling”, focusing on sharing your content through social
media platform which adds valuable knowledge generate more leads. The
greater part of lead nurturing can be repurposed to educate your
audience through messages, whitepapers, site content, webinars, blog
entries, and that’s only the tip of the iceberg.


Build your social media marketing machine to deliver quality content
as this has been proven to drive more leads and positioning yourself as a
thought leader in your field. In time this content sharing will see
transformations in your sales pipeline. The hard work pays off at the
point when clients are prepared to engage with you in a sales
discussion, and you are their first choice of contact.

• Buyer’s Buying Journey

The initial phase in developing lead nurturing procedure is to have a
reasonable understanding of the buyer’s buying cycle. You should have
the capacity to analyze your buyer’s buying cycle. It is the premise of
any great lead nurturing effort to develop your content and messaging to
match progression of the buying cycle. One of the best methods to
analyze your buyer’s buying cycle is to analyze social media
interactions around events or time of year.



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How to Improve Lead Nurturing with Social Media | Instant Lead Generation For Social Selling